Solutions Theatre
Future of CX Solutions Showcase - Creating Accessible Customer Support Experiences and Unlocking a Market of Millions
SS-12
COO & Co-founder
360 Direct Access
CEO & Co-founder
360 Direct Access
The Deaf and Hard of Hearing (D/HH) community faces significant barriers when interacting with customer support systems, resulting in missed opportunities and lost revenue for businesses. What constitutes a high-quality customer experience for the Deaf community? How many Deaf customers are reaching out to your business today? In this session, we will explore the disparities in customer support for the DHH community, examine the current state of access, and highlight the costs of inadequate solutions. Attendees will gain insights on how to offer more equitable customer experiences, tap into a largely underserved market, and improve overall customer satisfaction.
This session will address the critical gap between the customer support experiences currently offered to the Deaf community and the expectations of both customers and businesses. We will discuss common misconceptions about what constitutes accessible service and explore the real needs of DHH customers. Through a focus on emerging technologies, such as live support using WebRTC, AI-powered sign language recognition, and virtual signing avatars, we will demonstrate how businesses can leverage these tools to provide accessible, impactful, and customer-centric experiences. We will also highlight the importance of integrating live support with native language users to ensure an inclusive environment, strengthen brand reputation, and ultimately unlock access to an untapped market of millions.
Understand the current limitations of technologies used by businesses to engage with the Deaf community, and why many existing solutions are outdated and ineffective.
Explore how legacy solutions, some of which are 20-40 years old, contribute to inequitable access and a subpar customer experience for Deaf individuals.
Learn about innovative, forward-thinking technologies that are improving accessibility, including WebRTC, AI-driven sign language recognition, and virtual avatars.
Discover the positive impact that equitable customer experiences can have on business success, customer loyalty, and brand equity.
Gain insights into how businesses can proactively reach and serve the Deaf and Hard of Hearing community, enhancing customer satisfaction while expanding market opportunities.